Personalized Powersports Marketing Can Drive Your Business Growth – Discover How

13 Aug Personalized Powersports Marketing Can Drive Your Business Growth – Discover How

Are you a Powersports dealership struggling to retain your customers and looking for strategies to engage and retain them?

In today’s digital age, marketing your products and services has become crucial. To keep up with the increasing competition in the powersports industry and to outpace them it is important to step up your marketing game with personalization. Personalized marketing for your Powersports business engages your customers, significantly boosts sales, and builds loyalty for your dealership.

Let’s Dive a little deeper into “What is Personalized Marketing?”

It involves an additional tweak to your traditional marketing efforts which involves tailoring your message, information, or promotional offer specific to the individual/customer based on their past behavior, preferences, interests, purchase history, riding preferences, and a lot more.

Why Should Your Powersports Dealership Incorporate Personalized Marketing?

• Increases Customer Experience – Communicating with your customers per their behavioral preferences can build relevancy and relationships. In the Powersports industry where the purchase journey can be highly complex, offering a personalized solution can make a significant difference.
• Boosts Customer Engagement: As the communication is custom-tailored, there is a high chance that a customer will resonate with it. This can boost your engagement rates through Email or SMS open rates and gradually Increase Sales.

• Hikes Conversion Rate: Whether you’re promoting a new offer or blasting an SMS about a new product release, as the message goes to the right target audience it naturally hikes up your conversion rates maximizing your ROI.

• Deeper Customer Relationship: Implementing Personalized Marketing can foster strong relationships between your customers and your Powersports dealership. This builds brand loyalty, increases customer retention, and reduces the chances of your customer preferring a dealership next door.

Sounds Exclusive? You can Kick-start your Personalized Marketing Journey with Ready2Ride

At Ready2Ride, we understand the importance of Personalized Marketing. Our suite of digital products and services can cater to your needs and help you reach your marketing needs.

Marketing Automation Portal: Ready2Ride’s Marketing Automation Portal integrates with your DMS offering a centralized platform to consolidate and manage all your channels efficiently. It enables Powersports Dealerships to automate aftermarket sales and service campaigns across Email, SMS, MMS, and more to specific customer segments. This can save time, help you streamline marketing efforts, and boost marketing effectiveness across multi-channel platforms.

With a range of features including coupon management, Turbo leads, and event tracking, Ready2Ride provides a comprehensive solution for dealers. The asset library allows the storage and utilization of digital assets across different channels and customer segments, facilitating engagement at various stages of the customer lifecycle. Track campaign performance effortlessly with our data-driven analytics reports, covering automated flows, ad hoc campaigns, reputation management analysis, and digital services like Google Ads, Facebook, SEO, and others. This analysis enables you to understand ROI and optimize channel strategies for enhanced results.

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Upon Subscribing to Ready2Ride’s Marketing Automation Portal, your Motorcycle Dealership can avail of an additional and advanced feature – “Personalized Video Marketing”.

Personalized Video Marketing goes far beyond any tailored marketing solution. It enables powersports businesses or motorcycle dealers to provide a one-on-one experience. It can increase engagement, boost sales, and enhance conversion rates.

How does  Personalized Video Marketing Work?

It starts with a foundation step of Data Collection about the viewers which includes – Name, Email, Phone Number, Service Due, Birthday date, and more. A video is shot once, and infinite videos can be generated using lip sync and video cloning technology with the provided customer data. Once the custom-made video is ready, it is sent to the entire customer segment.

In a nutshell, the production of personalized videos involves producing multiple versions of the same video, each with unique content.

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CRM For Dealerships: Our Cutting-Edge CRM Software is exclusively built for Powersports Businesses. It helps your dealership to automate tasks, boost upsells, increase cross-sells, and manage customer relationships throughout their lifestyle.

Extra Edge that your Powersports Dealership can avail with R2R’s CRM is that you can access your CRM Portal, and track sales and service activities on the go from anywhere, anytime with our Exclusive CRM Mobile App.

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Conclusion:

In the fast-paced world of powersports, offering great products and services isn’t enough to stand out in the competition. Personalized marketing is the key to building meaningful connections with customers, retaining them, and achieving long-term success. By leveraging Ready2Ride’s CRM software and Marketing Automation portal, dealerships can harness the power of personalization to their marketing engine.

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