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Activation Media, Inc. respects your privacy. Activation Media, Inc. and its affiliates (“Ready2Ride” or the “Company”) offers mapping, GPS navigation, community based services and other services to users of www.Ready2Ride.com (the “Website”) and/or users of Ready2Ride and other mobile applications of the Company (the “Application”) (collectively referred to as the “Services”). When you use our services, you’re trusting us with your information. We understand this is a big responsibility and work hard to protect your information and put you in control.

This Privacy Policy is meant to help you understand what information we collect, why we collect it, and how you can update, manage, and delete your information.

This Privacy Policy is incorporated as part of the Terms of Use (the “Terms of Use” or the “Terms”). Your use of the Services is subject to the Terms of Use, Copyright Policy and this Privacy Policy and indicates your consent to them.

To use our Services you must be 16 years of age or older. If you are under 16, you may not download or use the Services.

In this Privacy Policy, the term “personal information” means information which you provide to us which personally identifies you, such as your name, email address or billing information, and, in certain circumstances, your location and route information or other data which can be reasonably linked to such information by Ready2Ride.

You can adjust your Privacy Settings in the Ready2Ride app and choose which personal information we may collect about you and how your information is used.

Contact Ready2Ride – Privacy concerns reportsIf you have any questions about this Privacy Policy, or if you believe that your privacy has been compromised in the course of using the Services, please contact us at: info@ready2ridemobile.com. You may send Ready2Ride other requests, responses, questions and complaints by email at:  info@ready2ridemobile.com.

User Accounts & Accessing the Services: Please note that when you install the Application on your mobile device, Ready2Ride will set up an account associated with that mobile device (the “Account” or “Ready2Ride Account”). After installation, Ready2Ride will collect and use your information, including meta-data (as described below), in accordance with this Privacy Policy. This use may include linking your information with your Account. This is the case irrespective of whether or not you choose to create a Ready2Ride username and password in the Ready2Ride Application (as explained below).

When you set up a Ready2Ride username and password in the Application:

  • Ready2Ride will link all of your information with your Account and that username. This includes information received from all mobile devices running the Application on which you have chosen to sign in using your username and password;
  • When using the Application, your approximate location and other information you may choose to contribute will be visible to other users associated with that username.
  • Ready2Ride may also establish and require from time to time additional or different means of identification and authentication for logging in and accessing the Services or for accessing certain features or designated sections of the Services.
  • Your login details are your responsibility. You are fully accountable for any use or misuse of your Account and personal details as a result of conveying your login details to someone else. You must maintain your login details in absolute confidentiality and avoid disclosing them to others. Make sure that you change your password frequently and at least once every six months.

Information that is being collected: We want you to understand the types of information we collect as you use our services

Ready2Ride collects information to provide better services to all its users. The information Ready2Ride collects, and how that information is used, depends on how you choose to use our services and how you manage your privacy controls.

Information you create or provide to us:

  • Account Information: information required when setting up a username you have chosen, such as your name and gender.
  • Information that you choose to share with Ready2Ride: information that you choose to share with Ready2Ride, including a username you have chosen, reports associated with your username, phone number, “home” or “work”, other “favorites”, destinations you may travel to, search queries, calendar information (if you choose to activate and use certain Service features like time to leave reminders) and files you have uploaded to the service, including voice and audio files, if applicable. You can also choose to add payment information to your Account, if applicable, specifically for paid services (such as Ready2Ride Carpool). Even if you aren’t signed in to a Ready2Ride Account, you might choose to provide us with information – like an email address to receive updates about our services.
  • Communication which you choose to conduct through the Ready2Ride Services: if you choose to use Ready2Ride to communicate with other Ready2Ride users or third parties through the Ready2Ride Services, such as chat messages or sending pinned locations on the Ready2Ride platform. We may also collect information when you exchange communication with Ready2Ride, for example, if you submit a request, contact Ready2Ride’s support team, or report a violation to the abuse team.
  • Information from your social networks which you choose to connect to your Ready2Ride Account: you may choose to connect your Ready2Ride Account to your social network account(s). If you choose to do so, you may choose to share with Ready2Ride and/or other users information from your social network accounts, such as your Facebook profile photo or other personal information shared by you.

You may also provide additional information that will be used to personalize the Services and enhance your experience with the Services. For example, if you provide us with your “home” and “work” information, we may provide you with what we think is the preferred route between those locations.

Information we collect as you use our services: We collect information about your activity in the Services, which we use to provide you with the Services of Ready2Ride, including features which are meant to personalize your experience.

  • Detailed location, travel and route information. Location and route information is collected for example in the form of GPS signals (combined with a time-stamp) and other information sent by your mobile device on which the Application is installed and activated. This location and route information is saved to a route history of all of the journeys you have made while using the Application. The types of location data we collect depends in part on your device and account settings. For example, depending on your selected device settings and/or your account settings we may collect information about your location and travel (or lack thereof) also while you are not using the app, in order to be able to tell you when to leave for planned drives, notify you about bad traffic in your area, provide you parking assistance, analyze how effective our ads are and more;
  • Your views and interactions with content and ads;
  • Communication or other content you chose to share with any third party, including Ready2Ride users through the Services;
  • Your activity on third-party sites and apps that you chose to link to your Ready2Ride account or that you interact with through the Service.

Meta-data (information about your device, browser and app use):

Once you install the Application, Ready2Ride collects information about the use of the Services and information from the device you have Ready2Ride installed on. For example:

  • Ready2Ride may collect and record how often you use the app and for how long, your device type, unique identifiers, operating system type & version, battery usage, the third party web pages or applications you visit or use or interact with via the Application, information that you viewed on our Services, advertisements that are shown to you or that you view or click on, the fact that you used the Services to communicate with other users and the fact that you used third parties application/services via Ready2Ride to communicate with third parties, and the duration of such communications, the Internet Protocol (IP) address and the name of the domain that serves you to access the Services, and the geographic location of the device that you are using to log in and use Ready2Ride on.

Why Ready2Ride collects data: Ready2Ride may use information collected from or provided by you for the following purposes:

Provide our services: We use your information to deliver our services. For example:

  • Use your location and route information and/or search query history to provide navigation services, best route choices, traffic alerts and to provide information about sites, shops and other places and attractions in your close vicinity; and
  • (If you have opted in to the “find friends” feature), use your phone number and the phone numbers which are stored in your device’s phone book to find and create a list of other Ready2Ride users who you may know and with whom you may wish to connect.
  • To provide advertising services, including personalized ads, in accordance with this Privacy Policy.
  • To share your submissions with other users of the Services and to facilitate communication between you, Ready2Ride and other users.

Maintain & improve our services: We also use your information to ensure our services are working as intended, such as tracking outages or troubleshooting issues you report to us. And we use your information to improve the service or to develop new features or services. For example, Ready2Ride may use your route information to improve the accuracy of its mapping and navigation data.

Provide personalized services, including content and ads:

  • We use the information we collect to operate the Services and to customize your experience with the Services. For example, Ready2Ride may use your “home” and “work” and other “favorites” information (if you choose to provide such information) or route history to offer routes based on how you’ve chosen to travel between favorite destinations in the past. Based on your past activity on the Services we may also suggest to you common destinations where you use the app to navigate to.
  • We may also use the information to provide you with support and handle requests and complaints.
  • Depending on your settings, we may also show you personalized ads based on your interests and past activity.

Measure performance: We use data for analytics and measurement to understand how our services are used. For example, we analyze data about your usage of the Services to do things like optimize product design. We also use the data we collected about the ads you view or interact with (e.g. click on) to help advertisers understand the performance of their ad campaigns and to provide them with aggregated reports. We may also use data to measure the usability and effectiveness of Ready2Ride’s own marketing efforts on third party sites or platforms.

Communicate with you: We also use your information to send you updates, notices, announcements, and additional information related to the Services;

  • We may also use your information to conduct surveys and questionnaires; And if you contact Ready2Ride we may keep a record of your request in order to help solve any issues you might be facing.
  • Subject to your prior indication of consent (to the extent required under applicable law), we may also use the email address that you provided to send you promotional and/or marketing materials. At any time you may choose not to receive such materials by clicking on the “Unsubscribe” link in the email messages that we may send to you. In any case, Ready2Ride will not share your contact details with any advertiser, unless explicitly permitted or required by law.

To protect Ready2Ride, our users, the public and for Legal reasons: We may also use and process your information and content, using different technologies to the following purposes:

  • To enforce the Terms of Use or Privacy Policy;
  • To contact you when Ready2Ride believes it to be necessary;
  • To comply with any applicable law and assist law enforcement agencies under any applicable law, when Ready2Ride has a good faith belief that Ready2Ride’s cooperation with the law enforcement agencies is legally mandated or meets the applicable legal standards and procedures;
  • To detect abuse and illegal activity; to detect and prevent fraud, misappropriation, infringements, identity theft and other illegal activities and misuse of the Services;
  • To handle breakdowns and malfunctions;
  • To take any action in any case of dispute, or legal proceeding of any kind between you and the Services, or between you and other users or third parties with respect to, or in relation with the Services;
  • For purposes provided under this Privacy Policy and Terms of Use;
  • To help improve the safety and reliability of our Services. This includes detecting, preventing, and responding to security risks, and technical issues that could harm Ready2Ride, our users, or the public;
  • To create aggregated and/or anonymous data (where such data does not enable the identification of a specific user). See “How does Ready2Ride use aggregated information”, below;

We’ll ask for your consent before using your information for a purpose that isn’t covered in this Privacy Policy.

Sharing your information

Personal information that you share: The Services are based on a community of users publicly sharing information with Ready2Ride and with other members of that community.

In particular, users may choose to share personal information such as name, age, gender, picture, their location information, reports and other files. This information may be shared either directly to the Services and to all users, such as in the case of traffic reports or your Carpool profile, or just to your friends on Ready2Ride. This information may also be shared via third party services (such as social networks) which interact with the Services upon such users’ choice.

You can decide whether or not to upload content to the Services. However any content that you choose to share and submit for posting is neither private nor confidential and you should expect that it may be made public and known to others. Information you choose to upload will be posted along with your user name and other information including personal information you attached to your publicly available user profile . You should note that certain road incidents you report may include your driving path within the vicinity of those incidents. Therefore, you must exercise caution and common sense when submitting information. At the very least you should demonstrate the same degree of caution as when publishing personal information by means other than the Internet and cellular services.

In any event (but except as detailed below with respect to information shared from your social network accounts according to your privacy settings for such social network accounts), your email address will not be visible to others through any reports or user posts that you share or upload.

if you choose to either record your own voice onto the Service, or to use the voice command features, Ready2Ride will collect the voice information related to such use, including voice files. If, after recording your own voice, you chose to share your voice recordings, other Ready2Ride users and other people will be able to download and use your voice recordings. Once downloaded, Ready2Ride may not have any control over the voice files, so you should only share content that you are comfortable being made public.

We, at Ready2Ride, take great measures to provide you with the best experience you can have while using the Services. However, Ready2Ride has no control over the conduct of any user and disclaims all liability in this regard. Users are advised to carefully and thoroughly consider whether or not to make public or available any information and carefully examine all necessary details related to any communication with other users prior to any engagement or communication being made.

Participating in any user’s activities as a result, directly or indirectly, from using Ready2Ride, is entirely at your own risk. Ready2Ride is not a party to any agreement entered into between the users in any circumstances. The user has the sole and ultimate responsibility regarding compliance with all laws, regulations or any other duty. We do not accept any liability for any loss, damage, cost or expense that you may suffer or incur as a result of or in connection with your participation in any activity or event initiated, held or conducted by a user or a third party nor in connection to any agreement between the users or third parties, including any activity or event related in any way, directly or indirectly, the Services or the use thereof.

When Ready2Ride shares your information: Ready2Ride does not sell, rent or lease your personal information to third parties.

Ready2Ride will not share your personal information with others, without your permission, except for the following purposes and to the extent necessary in Ready2Ride’s good-faith discretion:

  • If Ready2Ride reasonably believes that you have breached the Terms of Use or is investigating potential breach of the Terms of Use, or believes that you abused your rights to use the Services, or performed any act or omission that Ready2Ride reasonably believes to be violating any applicable law, rules, or regulations. Ready2Ride may share your information in these cases, with law enforcement agencies and other competent authorities and with any third party as may be required to handle any result of your wrongdoing;
  • If Ready2Ride is required, or reasonably believes that it is required by law to share or disclose your information;
  • In any case of dispute, or legal proceeding of any kind between you and Ready2Ride, or between you and other users with respect to, or in relation with the Services;
  • In any case where Ready2Ride reasonably believes that sharing information is necessary to protect against harm to the rights, property or safety of Ready2Ride, our users, or the public as required or permitted by law, including to prevent imminent physical damage or damage to property;
  • To detect, prevent, or otherwise address fraud, security, or technical issues;
  • If Ready2Ride organizes the operation of the Services within a different framework, or through another legal structure or entity, or if Ready2Ride is acquired by, or merged into or with another entity, or if Ready2Ride enters bankruptcy, provided however, that those entities agree to be bound by the provisions of this Privacy Policy, with respective changes taken into consideration;
  • Personal information may also be shared with Ready2Ride’s trusted partners and service providers to process it for us, based on our instructions and in compliance with this policy and any other appropriate confidentiality and security measures. For example, we use service providers to help us with customer services.

Integration with other third party services: Ready2Ride may offer you the option to link Ready2Ride to third party services that may be useful to you. Where Ready2Ride detects an integration may be available (either because a third party service attempts to link to Ready2Ride, or Ready2Ride detects an installed service on the device which has an integration option, or you request a particular integration), Ready2Ride will ask for confirmation to connect the accounts. If you choose to connect the accounts, Ready2Ride will ask for your permission to share data with the third party service. You should only agree to connect accounts if you are comfortable with the third party service receiving the data set out at the time of connecting the accounts and Ready2Ride is not responsible for the third party service’s use of data. You can disconnect Ready2Ride and the third party service at any time and Ready2Ride will cease sharing data with that service from the point of disconnection onwards.

Controlling your personal information: You can always review and update certain information by visiting your Account & Login settings (such as your phone, email and more) or the in-app left menu (to update your home, work and favorites).

If you find that the information associated with your Account is not accurate, complete or updated, then you should make all necessary changes to correct it. Please keep in mind that false, incorrect, or outdated information may prevent you from setting up a username and impair the ability to provide you with Services.

How Ready2Ride retains data we collect: Some data you can delete whenever you like, some data is deleted automatically, and some data we retain for longer periods of time when necessary.

How does Ready2Ride use aggregated information?: Ready2Ride may use anonymous, statistical or aggregated information (including anonymous location information), in a form that does not enable the identification of a specific user, to properly operate the Services, to improve the quality of the Services, to enhance your experience, to create new services and features, including customized services, to change or cancel existing content or service, and for further internal, commercial and statistical purposes (including advertising).

Ready2Ride may also use anonymous, statistical or aggregated information collected on the Services, in a form that does not enable the identification of a specific user, by posting, disseminating, transmitting or otherwise communicating or making available such information to users of the Services, to the Services’ providers, partners and any other third party. For example, GPS information that we receive from your mobile device may be provided to map editors in an aggregated and/or anonymous form to help improve the map and solve map problems, traffic data may be provided to cities, and aggregated ads analysis may be provided to advertisers.

Cookies: Ready2Ride may use cookies and similar technologies on the Services. Cookies are packets of information sent by the Website’s servers to your web browser and then sent back by the browser each time it accesses the Website’s servers.

Ready2Ride may use cookies for various purposes, such as to save you the need to re-enter your username and password each time you log in, to facilitate the use of the Website, to collect statistical information, to verify information, and to customize the Website to your personal preferences and for information security purposes.

Some of the cookies may expire when the session ends and you exit your browser. Other cookies are saved on your computer’s hard drive. If you wish to block the Website’s cookies, then please use the help button in your browser and follow the necessary instructions. However, bear in mind that disabling cookies may complicate or even prevent your use of the Website, or certain features thereof.

Changes to this Privacy Policy: Ready2Ride may from time to time change the terms of this Privacy Policy. Substantial changes will take effect 30 days after Ready2Ride has posted a:

  • System message to users notifying them of changes to the Privacy Policy; and
  • Notification on the Website’s homepage or any other relevant web pages, explaining the changes to the Privacy Policy alongside a comparison of the “old” and “new” versions of the Privacy Policy.

Other changes will take effect 7 days after their initial posting on the Website. However, if Ready2Ride amends this Privacy Policy to comply with legal requirements, the amendments will become effective immediately upon their initial posting, or as required.

You agree to be bound by any of the changes made in the terms of this Privacy Policy. Continuing to use the Services will indicate your acceptance of the amended terms. If you do not agree with any of the amended terms, you must avoid any further use of the Services.