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10 Oct Latest Digital Trends Can Boost ROI this Season
While Winter is a season that brings challenges to many Powersports Dealerships with lowered Sales, it can also be the perfect time to engage your customers in new ways. Ready2Ride has the digital solutions and strategies that can help you keep your business thriving throughout the Season.
By leveraging the latest digital marketing trends and proven strategies of R2R experts, small business owners, and Powersports dealerships can efficiently enhance their Seasonal ROI. Here are some of the latest digital trends and R2R strategies that your dealership can incorporate.
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Capture the Holiday Sales Boom with Snapchat and Twitter
The winter holiday season is the prime time for shopping. Many look to shop for winter gear, parts, and accessories. Snapchat and Twitter are a great way to tap into younger audiences. The visually engaging format of these platforms allows your Powersports dealership to showcase your latest merchandise in an eye-catching way. By opting for Ready2Ride’s Snapchat Ad strategies, your dealership will have an increased potential to reach customers who are not exposed to your business through traditional advertising channels.
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Engage Local Audience with Geo-Fencing
Is your dealership offering Winter storage or maintenance services? If yes, then Geo-Fencing ads are an excellent way to keep local customers informed. These location-based ads have a high potential to convert leads to customers. R2R Geo Fencing Ad experts fence the area with ads in such a way that when a prospect enters the fenced area, they receive our targeted message on their mobile device. This helps your dealership to stay on top of customer’s minds who may be looking for winter storage solutions or maintenance service options.
Case study: A Powersports Dealership has recently implemented our Geo-Fencing strategy. The aim was to target the local shoppers around the competitor areas and the dealership’s location. Our Experts at R2R have planned the campaign accordingly and have set up a fence for prospective customers to receive notifications. The campaign generated about 171 walk-ins, leading to a 12% increase in conversions.
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Stay Connected with Personalized and Automated Emails/SMS
Just because your customers are not riding doesn’t necessarily mean you should lose touch with them.
R2R offers Marketing Automation tools that can help you send automated and personalized emails/sms to your customers and keep them engaged.
You can leverage our platform to share winter special deals, exclusive merchandise offers, service promotions, or any informative emails to build a bond with your customers and make sure that they remember your dealership. This not only helps you increase sales but also boosts brand loyalty and reduces customer churn.
Case Study: One of the Harley-Davidson dealerships opted for access to our R2R’s Marketing Automation to send personalized Emails and SMS to their existing customers. The dealership utilized this automation to send out service reminders initially and generated $5,138 in revenue with an ROI of 1182.72%.
Contact us to learn more about our Email and SMS automation, pre-defined templates, personalization options, and more.
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Leverage Performance Max Campaigns on Google Ads
Including Google’s PMax Campaigns in your Marketing Mix works wonders with targeting the right audience and re-targeting your customer base. Strategizing these ads with the guidance of experts can optimize your advertising spend and Boost ROI. These campaigns provide comprehensive insights into ad performance and conversion metrics to help you make data-driven decisions and fine-tune strategies for better results.
Case Study: A Powersports Dealership implemented Google’s PMAX Ad campaigns with our assistance and strategies, they saw a 39% conversion rate and dropped their cost per lead to $0.71.
Contact us Today and Get the Most out of your Winter Promotions
Don’t wait for next season to ramp up your marketing efforts. This winter is your chance to stand out with smart campaigns and reach target audiences. Winter doesn’t have to be a slow season for your powersports dealership. By utilizing these digital marketing strategies, you can not only survive the winter months but thrive. Whether you’re reaching new audiences through Snapchat, engaging local customers with Geo-Fencing, or maintaining connections with Email and SMS, these tactics will help you build a robust and profitable winter marketing campaign.
Launch your Custom Winter Campaign before your competitors
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