Data-driven approach to find and bring in-market buyers through your door
Do you know how much it costs your dealership for every converted lead? Have you set up specific goals for your digital campaigns – such as phone calls, form fills, scheduling a test ride or a financing application? This is the starting point and critical component of our digital efforts.
SEO is the foundation of a strong digital marketing strategy. It ensures that your dealership’s website is featured in the relevant keyword searches. SEO focuses on two things that search engines like Google use when evaluating and ranking your website – Relevance and Trust.
SEM’s greatest strength is that it offers you the opportunity to stay in front of motivated riders at the bottom of the sales funnel. R2R manages keyword selection, ad spend optimization, monthly analytics and reporting and break down the opportunity by geo code, region, and category – brand, pre-owned, service, parts, brand, conquest etc.
Draw a custom map around any location (including the competing dealership across town) and target ads directly to people who have visited that location. Track which of those target customers have come into your dealership or gone to your website to take specific actions.
R2R taps in to your existing customer data in your DMS and analyses the profiles of your existing customers. You can also target potential customers based on their location, demographic, interest, and engagement patterns.
R2R’s Google My Business Pro will help your dealership improve its rank across a targeted geographic area in the local Search results, in Google Maps. R2R will monitor your rankings for both desktop and mobile at different target geographic points that the business serves.