25 Apr How AI Personalizes Customer Journeys at Scale

According to recent statistics, most potential buyers research online before visiting the store. In today’s digital-first era, customer purchase journeys are nonlinear, with multiple touchpoints from online inventory research to offline in-store purchases. With these increasing complexities, how can a dealership ensure that no lead gets missed under the cracks and every opportunity is optimized better? With the rapid increase in AI, how can a powersports dealership ensure that all customer interactions are personalized and uniquely tailored?

Ready2Ride has a solution to such complexities with a unique and cutting-edge AI-powered Lead Management system that changes how Powersports OEMs and businesses prioritize, manage, and engage with their leads.

The Significance of Personalization

Today’s buyers crave personalization; therefore, it’s no longer optional. Consumers’ expectations for tailored experiences that reflect their unique preferences have significantly increased. According to Research, businesses that prioritize personalized experiences have seen up to a 20% increase in sales. 

But how can we incorporate personalization into powersports businesses?

For Powersports dealerships, personalization is not just about a first name in an email. It’s about

understanding customers’ preferences across every touchpoint and providing tailored and timely interactions, from addressing inquiries to offering test rides or scheduling service appointments. It involves delivering the right message at the right time and anticipating customer needs.

Sounds complex? This is where Ready2Ride’s AI-powered Turbo Route Plus helps!

What is Turbo Route Plus?

Turbo Route Plus is developed by Ready2Ride. It is an intelligent lead management and distribution system that is specifically designed for enterprise-level powersports businesses like the OEMs and large dealer groups. It combines AI, automation, real-time analytics, and more that can supercharge your business’s lead conversion rates and maximize your ROI.

AI-powered Turbo Route Plus doesn’t just mean automation. It’s about creating better, relevant experiences for your potential buyers. 

Here’s how Turbo Route Plus helps with personalized customer journeys:

1. AI-Driven Lead Routing:
The two most crucial aspects of personalization are accuracy and speed. Ready2Ride’s Turbo Route Plus ensures that the leads’ inquiries are routed to the appropriate departments of the dealership, considering certain data points like Sales inquiry, Service Inquiry, and others.

2. Omnichannel Engagement:
Ready2Ride’s AI-powered Turbo Route Plus offers seamless omnichannel engagement for lead follow-ups across multiple channels like Email, Text, Social Media, and more.

3. Appointment Setting:

With Ready2Ride’s AI-powered system, powersports businesses can optimize appointment setting to enhance customer engagement and enable them to fast-track their purchase decisions.

4. Escalation Protocols:

R2R’s Turbo Route Plus utilizes AI algorithms to carefully prioritize the leads based on demographics, buying signals, and historical behavior. This eliminates the guesswork and helps the sales team to focus more on the leads that are most likely to convert.

4. Scalability Across the Dealership Networks:

Whether you are managing a dealership network of 5 or 50, our system is enterprise-grade and built. This ensures consistent performance regardless of the volume of incoming leads or the size of the dealership network

5. Real-Time Insights:

With real-time reporting and insights on our system, your dealership can track lead progress across multiple locations, identify the best-performing dealerships or representatives, find the gaps in the dealership-level operations and lead conversions, and make data-driven decisions.

What’s Next for Powersports Dealerships?

AI is no longer a future concept. It’s the present and is essential for the Powersports dealerships that want to stay ahead of the competition. Combining AI-powered personalization and intelligent lead management, you will get a winning formula, which is Turbo Route Plus.

If your large group dealership or OEM Network is looking to stay ahead of the competition and drive more leads before your competitor does, this is your chance.

Schedule a Demo