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BRP Names Ready2Ride as a Bombardier Recreational Products – Certified CRM

BRP Names Ready2Ride as a Bombardier Recreational Products – Certified CRM

Ready2Ride is recommended by BRP as a Dealer Connect Program (DCP) certified CRM for Powersports dealerships.

Ready2Ride has been recognized as a Certified CRM provider in the Dealer Connect Program of BRP, a global leader in the world of Powersports products, propulsion systems, and boats, with a 2,600 global dealer network. Ready2Ride is a division of ClicHoldings that delivers cutting-edge digital marketing software & services solutions to OEMs & dealers across automotive, Powersports, marine and healthcare, and retail industry verticals. Ready2Ride has served top-tier dealers nationwide as well as key OEM brands including Yamaha, Zero Motorcycles, Husqvarna, and Vanderhall. 

Rohit Pursram, Ready2Ride’s Head of Global Powersports, said: “We are thrilled to have been recognized by BRP as one of their CRM providers and to be able to include them into the Ready2Ride family. Our Powersports CRM is well suited to supporting the requirements of a multi-brand manufacturer and delivers essential capabilities that will help BRP dealers connect with their audience via multiple channels, empower decision-making and sales accountability with accurate, real-time data and cutting-edge marketing automation technology.” 

The foundation of Ready2Ride’s CRM is best-in-class marketing automation coupled with extensive knowledge and proficiency within the fiercely competitive Powersports sector. It offers a wide range of functions intended to boost productivity, improve lead management, and enhance the entire customer experience.

BRP dealers will be able to automate time-consuming yet essential activities, such as lead management, lead engagement across multiple channels, and automated lead follow-up.

Visit Ready2Ride to find out more about the company’s CRM technology platform, Ready2Ride. 


Ready2Ride: Referred to as “the most innovative marketing solution the powersports industry has ever seen”, Ready2Ride is changing how powersports OEMs and dealerships drive value from targeted customer acquisition & retention using advanced analytics, smart technology, & marketing automation.

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