04 May Maximize your dealership’s ROI with Geo-fencing Ads -Ultimate tool to maximize ROI
As we all know, in this competitive market, advertising is a powerful way to increase our brand, sales, and leads. When it comes to powersports, every marketer struggles to maximize ROI for their dealership. As a dealership owner or marketer, one of your main goals is to maximize your return on investment (ROI) and drive more sales. With the rise of digital advertising, Geo-fencing has become a popular tool to achieve this goal.
Geo-fencing ads allow you to target potential customers within a specific geographic area and deliver personalized ads to them, which can increase the likelihood of conversion. In this blog post, we’ll explore how Geo-fencing ads can help you maximize your dealership ROI and how to implement a successful Geo-fencing campaign.
Ready2Ride provides the ultimate guide to maximizing your dealership’s ROI with Geo-fencing ads. Let’s dive into a detailed guide:
What is Geo-fencing Ads?
Geo-fencing ads is a cost-effective way to target location based customers. It has the ability to maximize the budget by showing ads to prospective customers in the middle of the decision making process about where to get the vehicle repaired? How does this work?
Virtual boundary or fencing of the target location
Geo-fencing is a location-based advertising technique that allows you to create a virtual boundary around a specific geographic area, as you can see in the image. This can be a specific address or a radius around a location. Once this boundary is established, you can target users within the boundary with personalized ads on their mobile devices, desktops, and TVs.
Why Geo-fencing Ads?
The main purpose of Geo-fencing ads is to increase the effectiveness and relevance of advertising by targeting consumers in specific geographic locations and delivering personalized ads based on user behavior and preferences.
By using Geo-fencing technology, businesses can create more targeted and effective advertising campaigns that are more likely to drive conversions and increase ROI.
How Geo-fencing Can Help Your Dealership
Geo-fencing allows you to target potential customers in a specific area and deliver personalized ads to them. For example, if you have a dealership in a certain area, you can create a geofence around your dealership or in and around competitors’ locations and target users within that boundary with ads promoting your dealership, specific vehicles, or deals. This can help you reach potential customers who are in the market for a vehicle and are nearby your dealership or a competitor, increasing the likelihood of them visiting your dealership and making a purchase.
Geo-fencing also allows you to track user behavior within the geofenced area. This data can be used to optimize your ad campaigns and improve your targeting. For example, if you notice that users are spending more time in a certain area within your geofenced area, you can adjust your ad campaign to target that area specifically.
How to Implement a Successful Geo-fencing Campaign
There are a few key steps you should follow to implement a successful Geo-fencing campaign:
- Define your geofence: Determine the geographic area you want to target. This could be a specific address or a radius around a location as small as 1000 meters.
- Define your audience: Determine the audience you want to target within the geofenced area. This could be based on demographics, interests, or behaviors.
- Create personalized ads: Develop ads that are personalized to your audience and that promote your dealership, specific vehicles, or deals.
- Optimize your campaign: Monitor your campaign performance.
Important Strategies to Implement in Geo-fencing Ads
Don’t know how to implement your ad? Ready2Ride got you covered with some important strategies to implement in Geo-fencing ads to increase your conversions.
#1. Research Your Targeted Audience:
To drive conversions, you need to know and understand your target audience. If you are unsure about your targeted audience, have a look at your underlying demographics, such as age, gender, income, and interests. By understanding the characteristics of the people in the area, you can tailor your messaging to be more relevant and effective.
When you understand your audience, you are on the right track to driving sales and leads for your business. Ready2Ride implements a Geo-fencing marketing strategy for powersports and motorsports dealers with an 80% ROI.
#2. Keep Your Targeted Boundary Small:
Making your boundary large could result in promoting your brand to a non-targeted audience and non interested people instead of keeping your targeted boundary small in your city, which helps you promote your brand and attracts customers to walk into your store.
#3. Clear and actionable Click to Action (CTA):
CTA – call to action) is the key to making customers do something with an ad. In Geo-fencing, CTAs are a powerful way to attract customers. Inviting your potential customers with real time value through special offers, and discounts will make them move forward towards a purchase or take the next step.
Ready2Ride evaluates the performance based on their effective strategy. Our goal is to satisfy our customers. Our latest insights on CTA, sales, and lead data from one of the largest powersports and motorsports dealers in Washington, USA.
(Recent Ready2Ride Geo-fencing Campaign Results)
#4. Create compelling ad content
Once you’ve identified your target audience and set your objectives, it’s time to create ad content that resonates with them. This includes creating attention-grabbing headlines, engaging visuals, and clear calls-to-action. Your messaging should be concise and relevant to the location you’re targeting.
#5. Optimize Your Campaign for Mobile
Geo-fencing ads are most effective on mobile devices. Therefore, it is important to optimize your campaign for mobile users. This includes designing mobile-friendly landing pages, creating ads that are optimized for smaller screens, and using ad formats that work well on mobile devices.
#6. Measure Your Results and Optimize Your Campaign
Finally, it’s essential to measure the results of your Geo-fencing campaign and use that data to optimize it. This includes tracking key metrics such as click-through rates, conversion rates, and cost per conversion. Based on these metrics, you can adjust your targeting, messaging, and budget to improve the performance of your campaign.
By following these important strategies to implement in Geo-fencing ads, you can create a successful campaign that delivers results. Remember to define your target audience and location, set your objectives, create compelling ad content, optimize for mobile, use location-based data to refine your campaign, and measure your results and optimize your campaign accordingly.