Activation Media, Inc. respects your privacy. Activation Media, Inc. and its affiliates (“Ready2Ride” or the “Company”) offers mapping, GPS navigation, community based services and other services to users of www.Ready2Ride.com (the “Website”) and/or users of Ready2Ride and other mobile applications of the Company (the “Application”) (collectively referred to as the “Services”). When you use our services, you’re trusting us with your information. We understand this is a big responsibility and work hard to protect your information and put you in control.
To use our Services you must be 16 years of age or older. If you are under 16, you may not download or use the Services.
You can adjust your Privacy Settings in the Ready2Ride app and choose which personal information we may collect about you and how your information is used.
When you set up a Ready2Ride username and password in the Application:
Information that is being collected: We want you to understand the types of information we collect as you use our services
Ready2Ride collects information to provide better services to all its users. The information Ready2Ride collects, and how that information is used, depends on how you choose to use our services and how you manage your privacy controls.
Information you create or provide to us:
You may also provide additional information that will be used to personalize the Services and enhance your experience with the Services. For example, if you provide us with your “home” and “work” information, we may provide you with what we think is the preferred route between those locations.
Information we collect as you use our services: We collect information about your activity in the Services, which we use to provide you with the Services of Ready2Ride, including features which are meant to personalize your experience.
Meta-data (information about your device, browser and app use):
Once you install the Application, Ready2Ride collects information about the use of the Services and information from the device you have Ready2Ride installed on. For example:
Why Ready2Ride collects data: Ready2Ride may use information collected from or provided by you for the following purposes:
Provide our services: We use your information to deliver our services. For example:
Maintain & improve our services: We also use your information to ensure our services are working as intended, such as tracking outages or troubleshooting issues you report to us. And we use your information to improve the service or to develop new features or services. For example, Ready2Ride may use your route information to improve the accuracy of its mapping and navigation data.
Provide personalized services, including content and ads:
Measure performance: We use data for analytics and measurement to understand how our services are used. For example, we analyze data about your usage of the Services to do things like optimize product design. We also use the data we collected about the ads you view or interact with (e.g. click on) to help advertisers understand the performance of their ad campaigns and to provide them with aggregated reports. We may also use data to measure the usability and effectiveness of Ready2Ride’s own marketing efforts on third party sites or platforms.
Communicate with you: We also use your information to send you updates, notices, announcements, and additional information related to the Services;
To protect Ready2Ride, our users, the public and for Legal reasons: We may also use and process your information and content, using different technologies to the following purposes:
Sharing your information
Personal information that you share: The Services are based on a community of users publicly sharing information with Ready2Ride and with other members of that community.
In particular, users may choose to share personal information such as name, age, gender, picture, their location information, reports and other files. This information may be shared either directly to the Services and to all users, such as in the case of traffic reports or your Carpool profile, or just to your friends on Ready2Ride. This information may also be shared via third party services (such as social networks) which interact with the Services upon such users’ choice.
You can decide whether or not to upload content to the Services. However any content that you choose to share and submit for posting is neither private nor confidential and you should expect that it may be made public and known to others. Information you choose to upload will be posted along with your user name and other information including personal information you attached to your publicly available user profile . You should note that certain road incidents you report may include your driving path within the vicinity of those incidents. Therefore, you must exercise caution and common sense when submitting information. At the very least you should demonstrate the same degree of caution as when publishing personal information by means other than the Internet and cellular services.
In any event (but except as detailed below with respect to information shared from your social network accounts according to your privacy settings for such social network accounts), your email address will not be visible to others through any reports or user posts that you share or upload.
if you choose to either record your own voice onto the Service, or to use the voice command features, Ready2Ride will collect the voice information related to such use, including voice files. If, after recording your own voice, you chose to share your voice recordings, other Ready2Ride users and other people will be able to download and use your voice recordings. Once downloaded, Ready2Ride may not have any control over the voice files, so you should only share content that you are comfortable being made public.
We, at Ready2Ride, take great measures to provide you with the best experience you can have while using the Services. However, Ready2Ride has no control over the conduct of any user and disclaims all liability in this regard. Users are advised to carefully and thoroughly consider whether or not to make public or available any information and carefully examine all necessary details related to any communication with other users prior to any engagement or communication being made.
Participating in any user’s activities as a result, directly or indirectly, from using Ready2Ride, is entirely at your own risk. Ready2Ride is not a party to any agreement entered into between the users in any circumstances. The user has the sole and ultimate responsibility regarding compliance with all laws, regulations or any other duty. We do not accept any liability for any loss, damage, cost or expense that you may suffer or incur as a result of or in connection with your participation in any activity or event initiated, held or conducted by a user or a third party nor in connection to any agreement between the users or third parties, including any activity or event related in any way, directly or indirectly, the Services or the use thereof.
When Ready2Ride shares your information: Ready2Ride does not sell, rent or lease your personal information to third parties.
Ready2Ride will not share your personal information with others, without your permission, except for the following purposes and to the extent necessary in Ready2Ride’s good-faith discretion:
Integration with other third party services: Ready2Ride may offer you the option to link Ready2Ride to third party services that may be useful to you. Where Ready2Ride detects an integration may be available (either because a third party service attempts to link to Ready2Ride, or Ready2Ride detects an installed service on the device which has an integration option, or you request a particular integration), Ready2Ride will ask for confirmation to connect the accounts. If you choose to connect the accounts, Ready2Ride will ask for your permission to share data with the third party service. You should only agree to connect accounts if you are comfortable with the third party service receiving the data set out at the time of connecting the accounts and Ready2Ride is not responsible for the third party service’s use of data. You can disconnect Ready2Ride and the third party service at any time and Ready2Ride will cease sharing data with that service from the point of disconnection onwards.
Controlling your personal information: You can always review and update certain information by visiting your Account & Login settings (such as your phone, email and more) or the in-app left menu (to update your home, work and favorites).
If you find that the information associated with your Account is not accurate, complete or updated, then you should make all necessary changes to correct it. Please keep in mind that false, incorrect, or outdated information may prevent you from setting up a username and impair the ability to provide you with Services.
How Ready2Ride retains data we collect: Some data you can delete whenever you like, some data is deleted automatically, and some data we retain for longer periods of time when necessary.
How does Ready2Ride use aggregated information?: Ready2Ride may use anonymous, statistical or aggregated information (including anonymous location information), in a form that does not enable the identification of a specific user, to properly operate the Services, to improve the quality of the Services, to enhance your experience, to create new services and features, including customized services, to change or cancel existing content or service, and for further internal, commercial and statistical purposes (including advertising).
Ready2Ride may also use anonymous, statistical or aggregated information collected on the Services, in a form that does not enable the identification of a specific user, by posting, disseminating, transmitting or otherwise communicating or making available such information to users of the Services, to the Services’ providers, partners and any other third party. For example, GPS information that we receive from your mobile device may be provided to map editors in an aggregated and/or anonymous form to help improve the map and solve map problems, traffic data may be provided to cities, and aggregated ads analysis may be provided to advertisers.
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